Tuesday, March 24, 2009
Wednesday, March 18, 2009
creative brief
Grand Junction
Ad Campain
Background: A campain will be made to get college students and their visiting families to travel around Grand Junction. This campain will include a poster, a brochure and web site design. The poster can be hung around the college for easy access and information. The brochure will include even more information and locations. The web site design will answer any questions they might have after seeing the posters or brochures. These will all work together to get college students informed and excitedabout their surounding sites.Ad Campain
Target Audience:
younger demographic college students and their visiting families ranging from younger siblings to older grandparents and so on.
Objective:
To get college students and their visiting families to travel around Grand Junction. College students at Mesa State tend to think there isn’t much else to Grand Junction besides the school and the mall. Helping students to find easy and affortable ways to see what Grand Junction is all about. There isn’t very easy ways for a student to find out about the Grand Junction sites and destinations.
Category Review:
Entertainment
travel
Company Portfolio:
stay-cation
affordable travel
educational
entertainment
Research:
Places to go and things to see in Grand Junction
JUCO World Series For the past 50 years, JUCO has drawn amazing young ballplayers full of talent, commitment and enthusiasm. Players, coaches and fans are swept up in thrilling moments and proud victories that stay with us long after the cheers have faded.
Country Jam Music Festival annually there is a country festival put together during the summer time that last about four days longs. Live music, alcohol and festivities. For all country and music lovers.
Dinosaur Valley Museum in Grand Junction is the paleontology center for the Museum of Western Colorado, with dinosaur skeletons and fossils on display. Visitors can arrange to be part of dinosaur digs.
The Cross Orchards Historic Site is the living history division of the Museum of Western Colorado in Grand Junction. The orchard and farm have been restored to their early 20th century appearance, with buildings such as the packing shed and workers’ bunkhouse listed on the National Historic Register. Also at the site are exhibits on vintage road-building equipment, farming tools, and the Uintah Narrow Gauge Railway.
The Regional History division of the Museum of Western Colorado in Grand Junction has exhibits on the geography and history of the area west of the Continental Divide.
The Western Colorado Center for the Arts in Grand Junction has 300 historic and contemporary works that include Navajo weavings, Pre-Columbian ceramics and works by some of Colorado’s most noted living artists.
The Devil’s Canyon Science and Learning Center in Fruita has a Dinosaur Discovery museum with interactive exhibits about the Jurassic era. Other attractions include an earthquake simulator, a dinosaur dig and a paleontology laboratory.
Grand Junction Motor Speedway is one of the premier Kart racing facilities in the USA. Located in Grand Junction Colorado, we provide a full Kart rental program, corporate and team-building programs, professional race management, arrive and drive, racing schools, private and race team test sessions, and regularly scheduled race events, all of which are part of the Grand Junction Motor Speedway experience.
Mesa County Fairgrounds This facility hosts annual fairs, festivals, equestrian events, concerts, and many more special events.
Mesa Grande Vineyards is a small boutique winery that operates on 8 acres and has their own brand of Merlot (Mesa Grande). Their wines are available for retail purchasing.
Why People Vacation
The major reasons people go on vacation, ranked by survey results, include:
To build and strengthen relationships. The number one reason for going on vacation is to be together as a family. Families find they have little time to be alone together. They want to get away from the stress of home and work. They look to travel as an opportunity to rekindle relationships. Many also seek social interactions on trips, and view vacations as a time for making new friends.
To improve health and wellbeing. The vast majority of adults say that a vacation is vital to their family’s physical and mental well being. Most travelers want to refresh and renew themselves by actively participating in outdoor activities.
To rest and relax. Getting away from work, worry, and effort enables vacationers to refresh and renew. This is the third most common reason why Americans vacation.
To have an adventure. Many travelers look to vacations for exciting experiences that stir emotions. Adventure, whether dangerous or romantic, provides the heightened sensation that these consumers seek.
To escape. Many people travel to gain respite from routines, worry, and stress. They are looking for something different: a better climate, prettier scenery, slower pace of life, cleaner air, quieter surroundings or anything else that is missing or deficient in their lives back home.
For knowledge. Learning and discovery are strong motivators for today’s better-educated travelers. People travel to learn or practice a language, study a culture, explore gourmet foods or wines, investigate spirituality, discover something about themselves, or a host of other learning pursuits. They want to see, touch, or feel something unfamiliar.
To mark a special occasion. Some travelers take vacations to celebrate milestones in their lives: new relationships, marriages, birthdays, or professional achievements. Vacations that mark special occasions are usually taken with loved ones and provide memories that last a lifetime.
To save money or time. Although going on vacation almost always costs money and time, where one goes on vacation can influence costs. Money and time constrain virtually every vacation decision. By traveling close to home, or taking a short vacation, travelers can save time and money.
To reminisce. Many people travel to relive fond memories. In the case of agritourism, some vacationers, especially older travelers, will choose a farm visit to rekindle memories of the simple, rural lifestyle they remember from childhood. Vacationers pay money for food, lodging, transportation, and souvenirs, but they are really buying a sentimental journey.
Tuesday, March 3, 2009
History of Grand Junction
Pre 1800's
Native Americans occupied the area for thousands of years. In 1881 white settlers arrived.
Geology: In ancient times oceans and the deserts covered Western Colorado. West of Grand Junction, the red sandstone has weathered into the canyons and elaborate formations of the Colorado National Monument. East of Grand Junction is the flat topped Grand Mesas. Volcanic flows had covered that area. The surrounding terrain eroded away, leaving the Grand Mesa with its 10,000 elevation, forests and lakes.
Paleontology: Brachiosaurus and a large Apatosaurus are some of the many dinosaur discoveries. All of which are in the Museum of Western Colorado. Mammal fossils of mammoth and bisons where also found.
Indians: Fremont Indians were here about 700 to 1200 A.D. Rock art was etched or painted on cliffs and boulders. Found on a Mesa County Ranch. Ouray was the chief indian of the Fremonts and his wife was named Chipeta.
1880's Population around 400
Agriculture: Experiments with many types of grains, vegetables and fruits were all successful. Everything grew well which helped restaurants and fruit stand open on Grand Junction's Main St.
Community: First structure in town in 1881 was the Town Company office on 2nd and Ute. R.D. Mobley was the first postmaster.
Education: 1882 the first school was opened and all grades were taught in one room.
People: George A Crawford headed the Town Company and is considered "The Father of Grand Junction".
Transportation: Denver and Rio Grande Railroad reached town in November 1882. Grand Junction became a major division point of the railroad, with repair and maintenance shops.
1900's Grand Junctions had evolved. It was a small town with advantages normally only found in much larger communities. 72.6% gain in population over the previous decade.
Agriculture: selling fruit became a large business.
People: Frank Dean was a photographer, he moved to Grand Junction permanently and began a 40 year career of photographing people, events, buildings and landscapes.
Education: Emerson Grade School was built at 9th and Ute in 1903.
Recreation: First held "Peach Days" festival was held at 7th and Patterson in 1887.
Transportation: Electrically powered street car system was inaugurated May 27, 1909.
1910's 121.4 % population growth
Agriculture: One of the largest irrigation projects in the nation, the Highline Project was completed in 1918. There are only three roller dams in the country, and this is the largest.
Recreation: 1911 Colorado National Monument was established.
Transportation: October 1912 27 motorists drove 9 cars from Grand Junction to Salt Lake City and they made if there in eleven days.
1920's Calm and progressive for Grand Junction. A lot of construction including new courthouse, Avalon Theatre, and many schools.
Education: 41 freshmen enrolled in Mesa State Junior College in 1925.
1950's Population was 14,504, a 16.4% growth
Business: Wholesale firms in Grand Junction supplied business in Western Colorado and Eastern Utah. In Colorado, the wholesale businesses in Grand Junction were second only to Denver.
Community: Uranium mining and milling became a large industry on the Colorado Plateau. Grand Junction was home base for as many as 35 mining companies, including area offices of major mining corporations.
Culture: Mesa County Arts Center Board was incorporated in 1953. Latter in 1960 the building opened on 7th and Orchard.
Recreation: The National Junior College Baseball Tourney, nicknamed JUCO, moved here in 1958. It has wide local supports.
Transportation: Denver and Rio Grande had the sleek California Zephyr with Vista Dome cars, gleaming in stainless steel. It ran from Chicago to San Francisco via Grand Junction.
1960's Population reached 18,694
Community: The city was awarded All American City recognition by Look magazine for the innovative and successful downtown shopping park.
Education: Mesa College dedicated the Walter Walker Fine Arts Center on November 1969.
Recreation: 1966 Powderhorn was established by clearing new runs, built the first of four chair lifts and a lodge.
Transportation: Interstate 70 reached Grand Junction in the 1960s.
1970's Population of 20,170
Community: Alpine Bank opened their new building on 5th and Rood.
Transportation: The first balloon rally here was November 25, 1978.
1980's Population had grown to 28,144
The centennial of Grand Junction was a community wide celebration in 1982.
Agriculture: The conditions that ensure prime fruit in the Grand Valley, also produce premium grapes. Palisade started many vineyards and wineries were established.
Business: Grand Junction boomed as regional oil headquarters. A sudden drop in oil prices halted this, starting May 2, 1982. Boom turned to bust ,and the economy of this city and this whole area suffered.
Transportation: A new Walker Field air terminal and parking areas were opened December 15, 1982.
1990's Population crept up to 29,034
Community: St. Mary's Hospital and Medical Center was founded in 1896. It has grown to be a major Colorado hospital which serves a wide area of Western Colorado and Easter Utah.
Education: Tilman Bishop Unified Technical Education Center dedicated in 1992, was enlarged in 1996. The school, affiliated with Mesa State College and the Mesa County School District, offers vocational education in many fields.
Beyond 2000 Population over 100,000. The Census Bureau classifies this as a Metropolitan Area.
Community: Mesa County courts built a new Justice Center which was inaugurated in 2001. It is at West Main and Spruce Streets and is connected to the City/County Jail and Sheriff's Department by a secure tunnel.
Culture: A new building was opened for the Museum of Western Colorado in May, 2000.
Education: Mesa State College has more that 5,000 students and a wide range of majors are available.
Transportation: Public transportation had lapsed in Grand Junction. A new bus system, which also reaches to nearby communities, was inaugurated in February, 2000.
check out: http://www.museumofwesternco.com
Native Americans occupied the area for thousands of years. In 1881 white settlers arrived.
Geology: In ancient times oceans and the deserts covered Western Colorado. West of Grand Junction, the red sandstone has weathered into the canyons and elaborate formations of the Colorado National Monument. East of Grand Junction is the flat topped Grand Mesas. Volcanic flows had covered that area. The surrounding terrain eroded away, leaving the Grand Mesa with its 10,000 elevation, forests and lakes.
Paleontology: Brachiosaurus and a large Apatosaurus are some of the many dinosaur discoveries. All of which are in the Museum of Western Colorado. Mammal fossils of mammoth and bisons where also found.
Indians: Fremont Indians were here about 700 to 1200 A.D. Rock art was etched or painted on cliffs and boulders. Found on a Mesa County Ranch. Ouray was the chief indian of the Fremonts and his wife was named Chipeta.
1880's Population around 400
Agriculture: Experiments with many types of grains, vegetables and fruits were all successful. Everything grew well which helped restaurants and fruit stand open on Grand Junction's Main St.
Community: First structure in town in 1881 was the Town Company office on 2nd and Ute. R.D. Mobley was the first postmaster.
Education: 1882 the first school was opened and all grades were taught in one room.
People: George A Crawford headed the Town Company and is considered "The Father of Grand Junction".
Transportation: Denver and Rio Grande Railroad reached town in November 1882. Grand Junction became a major division point of the railroad, with repair and maintenance shops.
1900's Grand Junctions had evolved. It was a small town with advantages normally only found in much larger communities. 72.6% gain in population over the previous decade.
Agriculture: selling fruit became a large business.
People: Frank Dean was a photographer, he moved to Grand Junction permanently and began a 40 year career of photographing people, events, buildings and landscapes.
Education: Emerson Grade School was built at 9th and Ute in 1903.
Recreation: First held "Peach Days" festival was held at 7th and Patterson in 1887.
Transportation: Electrically powered street car system was inaugurated May 27, 1909.
1910's 121.4 % population growth
Agriculture: One of the largest irrigation projects in the nation, the Highline Project was completed in 1918. There are only three roller dams in the country, and this is the largest.
Recreation: 1911 Colorado National Monument was established.
Transportation: October 1912 27 motorists drove 9 cars from Grand Junction to Salt Lake City and they made if there in eleven days.
1920's Calm and progressive for Grand Junction. A lot of construction including new courthouse, Avalon Theatre, and many schools.
Education: 41 freshmen enrolled in Mesa State Junior College in 1925.
1950's Population was 14,504, a 16.4% growth
Business: Wholesale firms in Grand Junction supplied business in Western Colorado and Eastern Utah. In Colorado, the wholesale businesses in Grand Junction were second only to Denver.
Community: Uranium mining and milling became a large industry on the Colorado Plateau. Grand Junction was home base for as many as 35 mining companies, including area offices of major mining corporations.
Culture: Mesa County Arts Center Board was incorporated in 1953. Latter in 1960 the building opened on 7th and Orchard.
Recreation: The National Junior College Baseball Tourney, nicknamed JUCO, moved here in 1958. It has wide local supports.
Transportation: Denver and Rio Grande had the sleek California Zephyr with Vista Dome cars, gleaming in stainless steel. It ran from Chicago to San Francisco via Grand Junction.
1960's Population reached 18,694
Community: The city was awarded All American City recognition by Look magazine for the innovative and successful downtown shopping park.
Education: Mesa College dedicated the Walter Walker Fine Arts Center on November 1969.
Recreation: 1966 Powderhorn was established by clearing new runs, built the first of four chair lifts and a lodge.
Transportation: Interstate 70 reached Grand Junction in the 1960s.
1970's Population of 20,170
Community: Alpine Bank opened their new building on 5th and Rood.
Transportation: The first balloon rally here was November 25, 1978.
1980's Population had grown to 28,144
The centennial of Grand Junction was a community wide celebration in 1982.
Agriculture: The conditions that ensure prime fruit in the Grand Valley, also produce premium grapes. Palisade started many vineyards and wineries were established.
Business: Grand Junction boomed as regional oil headquarters. A sudden drop in oil prices halted this, starting May 2, 1982. Boom turned to bust ,and the economy of this city and this whole area suffered.
Transportation: A new Walker Field air terminal and parking areas were opened December 15, 1982.
1990's Population crept up to 29,034
Community: St. Mary's Hospital and Medical Center was founded in 1896. It has grown to be a major Colorado hospital which serves a wide area of Western Colorado and Easter Utah.
Education: Tilman Bishop Unified Technical Education Center dedicated in 1992, was enlarged in 1996. The school, affiliated with Mesa State College and the Mesa County School District, offers vocational education in many fields.
Beyond 2000 Population over 100,000. The Census Bureau classifies this as a Metropolitan Area.
Community: Mesa County courts built a new Justice Center which was inaugurated in 2001. It is at West Main and Spruce Streets and is connected to the City/County Jail and Sheriff's Department by a secure tunnel.
Culture: A new building was opened for the Museum of Western Colorado in May, 2000.
Education: Mesa State College has more that 5,000 students and a wide range of majors are available.
Transportation: Public transportation had lapsed in Grand Junction. A new bus system, which also reaches to nearby communities, was inaugurated in February, 2000.
check out: http://www.museumofwesternco.com
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