creative brief

Grand Junction
Ad Campain

Background: A campain will be made to get college students and their visiting families to travel around Grand Junction. This campain will include a poster, a brochure and web site design. The poster can be hung around the college for easy access and information. The brochure will include even more information and locations. The web site design will answer any questions they might have after seeing the posters or brochures. These will all work together to get college students informed and excitedabout their surounding sites.

Target Audience:
younger demographic college students and their visiting families ranging from younger siblings to older grandparents and so on.

Objective:
To get college students and their visiting families to travel around Grand Junction. College students at Mesa State tend to think there isn’t much else to Grand Junction besides the school and the mall. Helping students to find easy and affortable ways to see what Grand Junction is all about. There isn’t very easy ways for a student to find out about the Grand Junction sites and destinations.

Category Review:
Entertainment
travel

Company Portfolio:
stay-cation
affordable travel
educational
entertainment
Research:
Places to go and things to see in Grand Junction
JUCO World Series For the past 50 years, JUCO has drawn amazing young ballplayers full of talent, commitment and enthusiasm. Players, coaches and fans are swept up in thrilling moments and proud victories that stay with us long after the cheers have faded.

Country Jam Music Festival annually there is a country festival put together during the summer time that last about four days longs. Live music, alcohol and festivities. For all country and music lovers.

Dinosaur Valley Museum in Grand Junction is the paleontology center for the Museum of Western Colorado, with dinosaur skeletons and fossils on display. Visitors can arrange to be part of dinosaur digs.

The Cross Orchards Historic Site is the living history division of the Museum of Western Colorado in Grand Junction. The orchard and farm have been restored to their early 20th century appearance, with buildings such as the packing shed and workers’ bunkhouse listed on the National Historic Register. Also at the site are exhibits on vintage road-building equipment, farming tools, and the Uintah Narrow Gauge Railway.

The Regional History division of the Museum of Western Colorado in Grand Junction has exhibits on the geography and history of the area west of the Continental Divide.

The Western Colorado Center for the Arts in Grand Junction has 300 historic and contemporary works that include Navajo weavings, Pre-Columbian ceramics and works by some of Colorado’s most noted living artists.

The Devil’s Canyon Science and Learning Center in Fruita has a Dinosaur Discovery museum with interactive exhibits about the Jurassic era. Other attractions include an earthquake simulator, a dinosaur dig and a paleontology laboratory.

Grand Junction Motor Speedway is one of the premier Kart racing facilities in the USA. Located in Grand Junction Colorado, we provide a full Kart rental program, corporate and team-building programs, professional race management, arrive and drive, racing schools, private and race team test sessions, and regularly scheduled race events, all of which are part of the Grand Junction Motor Speedway experience.

Mesa County Fairgrounds This facility hosts annual fairs, festivals, equestrian events, concerts, and many more special events.

Mesa Grande Vineyards is a small boutique winery that operates on 8 acres and has their own brand of Merlot (Mesa Grande). Their wines are available for retail purchasing.

Why People Vacation
The major reasons people go on vacation, ranked by survey results, include:
To build and strengthen relationships. The number one reason for going on vacation is to be together as a family. Families find they have little time to be alone together. They want to get away from the stress of home and work. They look to travel as an opportunity to rekindle relationships. Many also seek social interactions on trips, and view vacations as a time for making new friends.

To improve health and wellbeing. The vast majority of adults say that a vacation is vital to their family’s physical and mental well being. Most travelers want to refresh and renew themselves by actively participating in outdoor activities.

To rest and relax. Getting away from work, worry, and effort enables vacationers to refresh and renew. This is the third most common reason why Americans vacation.

To have an adventure. Many travelers look to vacations for exciting experiences that stir emotions. Adventure, whether dangerous or romantic, provides the heightened sensation that these consumers seek.

To escape. Many people travel to gain respite from routines, worry, and stress. They are looking for something different: a better climate, prettier scenery, slower pace of life, cleaner air, quieter surroundings or anything else that is missing or deficient in their lives back home.

For knowledge. Learning and discovery are strong motivators for today’s better-educated travelers. People travel to learn or practice a language, study a culture, explore gourmet foods or wines, investigate spirituality, discover something about themselves, or a host of other learning pursuits. They want to see, touch, or feel something unfamiliar.

To mark a special occasion. Some travelers take vacations to celebrate milestones in their lives: new relationships, marriages, birthdays, or professional achievements. Vacations that mark special occasions are usually taken with loved ones and provide memories that last a lifetime.

To save money or time. Although going on vacation almost always costs money and time, where one goes on vacation can influence costs. Money and time constrain virtually every vacation decision. By traveling close to home, or taking a short vacation, travelers can save time and money.

To reminisce. Many people travel to relive fond memories. In the case of agritourism, some vacationers, especially older travelers, will choose a farm visit to rekindle memories of the simple, rural lifestyle they remember from childhood. Vacationers pay money for food, lodging, transportation, and souvenirs, but they are really buying a sentimental journey.