Thursday, January 29, 2009

Wednesday, January 28, 2009

Monday, January 26, 2009

Healthy Lifestyles/Nutrition Research
Public perceptions: People believe it takes too much time to have a healthier lifestyle.

Problem: Overweight and underweight people who develop many more conditions and health risks for themselves.

Affect: The family, hospitals, and people that have to take care of the unhealthy person.

Causes: Bad eating habits, surrounding community not being encouraging, weak work ethic and will power.

Statistics: Lack of exercise and poor dietary habits were the second-largest underlying cause of death in our society. 20.6% of Missouri adults 18 and older consume the recommended 5 or more fruits and vegetables a day. (US average is 23.2%). Over the past 20 years Americans are consuming twice as much high-fat snack food and three times as much soft drinks. Youth age 2 to 18 spend an average of six hours a day playing video games, surfing the net, and watching television. It has been shown that 82% of coronary heart disease and 91% of type 2 diabetes are caused by high-risk lifestyles. he number of deaths from sedentary living is two times greater than that from microbial agents and also exceeds all deaths from firearms, illicit usage of drugs, sexually transmitted diseases, and motor vehicle accidents. Inactive people lose about one-third of their muscle strength by the time they reach age 60.

Cultural & Social Circumstances: Restaurants, actual physical activity at school and work, technology in general have all changed in that last generations.

Organizations: Sound Partners, Care2, and Foundation for Healthy living are just a few of many that promote a healthier lifestyle.

Promoting themselves: programs show thousands of people how to achieve a healthier life by simple tips to change their current life choices.
Water Conservation Research
Public perceptions: People believe that as an individual they can make enough difference in terms of water conservation and also are not aware of how important it is.

Problem: Water shortage both national and international. (Water being wasted) Peoples lack of knowledge of the problem also.

Affected: People with water deficiencies, more so in the West were rain fall and precipitation is not as common.

Causes: Increase in population.

Statistics: 20% more water than what is now available will be needed for the additional three billion people who will be alive in 2025. As much a two-thirds of the world’s population could be water-stressed by 2025. Aquifers, which supply one-third of the world’s population, are being pumped out faster than nature can replenish them. Half the world’s rivers and lakes care seriously polluted. Major rivers, such as Yangtze, Ganges, and Colorado, do not flow to the sea for much of the year because of upstream withdrawals. The global demand for water has tripled over the last 50 years, while water tables are falling in many of the world's most populated countries, including the United States, China, and India. Many of the world's great rivers are a fraction of the size they once were, and some have dried up completely. Earth's lakes are vanishing at an alarming rate; the Aral Sea, for example, is less than a quarter its original size. Nevada's Lake Mead is half its original capacity; a recent study concluded that there is a 50/50 chance that the lake will be gone in less than fifteen years.

Cultural & Social Circumstances: The changes in earlier generations and how our generation wastes more and earlier were more conservative. Entertainment like golf courses and lush landscaping has also aloud for more waste to occur.

Organizations: Bureau of Reclamation Water Conservation Field Services Program, Water use it Wisely.

Promoting themselves: The provided information and helpful tips on how to conserve.

Thursday, January 22, 2009

Brain Storming for public service announcement Ad.
1. Healthy living

nutrition, office gyms, lifestyle changes, low income, making time, buy food, education, busy lifestyle, fast food, organic, coffee shops, victory gardens, corn, pills, doctors, molds, shots, clock, bike, muscles, fashion, actors and actresses, attraction, motivation, group involvement, technology, buddy system, video games, taking the stairs, walking....
2. Water Conservation
farming, cleaning H2O, fish, animals, cattle, wasting water, drought prevention, watering lawns, showers, dripping, plumbing, brushing teeth w/ water running, let it mellow concept, be green, filters, glaciers, blue, ocean, sprinklers, puddles, rain, bottled water, nalgene, africa....

Wednesday, January 21, 2009

The Secret Life of the American Teenager
1. The purpose of this ad is to get people to get interested in watching this original series on ABC family.
2. The intended audience is family oriented people who spend their Monday nights at home watching TV.
3. The advertisement is a side view of a young pregnant girl looking sadly down at her belly with the words of the ad on the right side of her, with a blue sky and clouds in the background.
4. The textual and visual contents seem to blend well together and don't overwhelm each other.
5. Emotion, and sensation are the most prominent of Neumeier's Seven Levels of Communication.
6. The cultural values in this advertisement are that young girls shouldn't get pregnant.
7. I think the emotion in this ad is very prominent and makes you interested in what will happen in the series.
90210
1. This ad has two purposes: to promote the 90210 show and also the new colors coming soon to O.P.I nail polish collection.
2. The intended audience is young girls.
3. The ad has the 90201 actresses on top and the new colors of nail polish bottles toward the bottom of the page.
4. The textual content is very low key because the visual content is very overwhelming and interesting.
5. Perception and identification are the main levels of communication used in this ad.
6. The cultural values in this ad are that young girls in California are all beautiful and have nice things.
7. I really find the effects and filters used on the photo intriguing and work well with the new colors of nail polish being shown.
Nikon
1. The purpose of this ad is to make people interested in the new Nikon camera's touch features.
2. The intended audience is mostly men because of the main quote is trying to make men jealous of Ashton.
3. It is a few pictures of Ashton Kutcher in different posses with the Nikon camera.
On the bottom of the ad it says "He's the man with the touch" and demonstrations of different features the camera has down at the very bottom.
4. The visual and textual contents work well together, both have a lot of movement but they don't fight with each other.
5. This ad uses perception and intellect prominently.
6. The cultural values that are represented in this ad are that men want to be wanted, by having that special something.
7. The simple background works well with the different set of photos on top and bottom.

Tuesday, January 20, 2009