Water Conservation Research
Public perceptions: People believe that as an individual they can make enough difference in terms of water conservation and also are not aware of how important it is.

Problem: Water shortage both national and international. (Water being wasted) Peoples lack of knowledge of the problem also.

Affected: People with water deficiencies, more so in the West were rain fall and precipitation is not as common.

Causes: Increase in population.

Statistics: 20% more water than what is now available will be needed for the additional three billion people who will be alive in 2025. As much a two-thirds of the world’s population could be water-stressed by 2025. Aquifers, which supply one-third of the world’s population, are being pumped out faster than nature can replenish them. Half the world’s rivers and lakes care seriously polluted. Major rivers, such as Yangtze, Ganges, and Colorado, do not flow to the sea for much of the year because of upstream withdrawals. The global demand for water has tripled over the last 50 years, while water tables are falling in many of the world's most populated countries, including the United States, China, and India. Many of the world's great rivers are a fraction of the size they once were, and some have dried up completely. Earth's lakes are vanishing at an alarming rate; the Aral Sea, for example, is less than a quarter its original size. Nevada's Lake Mead is half its original capacity; a recent study concluded that there is a 50/50 chance that the lake will be gone in less than fifteen years.

Cultural & Social Circumstances: The changes in earlier generations and how our generation wastes more and earlier were more conservative. Entertainment like golf courses and lush landscaping has also aloud for more waste to occur.

Organizations: Bureau of Reclamation Water Conservation Field Services Program, Water use it Wisely.

Promoting themselves: The provided information and helpful tips on how to conserve.