Wednesday, January 21, 2009

Nikon
1. The purpose of this ad is to make people interested in the new Nikon camera's touch features.
2. The intended audience is mostly men because of the main quote is trying to make men jealous of Ashton.
3. It is a few pictures of Ashton Kutcher in different posses with the Nikon camera.
On the bottom of the ad it says "He's the man with the touch" and demonstrations of different features the camera has down at the very bottom.
4. The visual and textual contents work well together, both have a lot of movement but they don't fight with each other.
5. This ad uses perception and intellect prominently.
6. The cultural values that are represented in this ad are that men want to be wanted, by having that special something.
7. The simple background works well with the different set of photos on top and bottom.

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